Public Relations and Marketing 804.852.5381
Public Relations and Marketing 804.852.5381
I started DBR Communications, a public relations and marketing consultancy, two years ago.
I’m passionate about my work, and DBR allows me the flexibility and opportunity to partner with companies and people who feel the same about the work they do.
With DBR, I specialize in strategic counsel, CEO communications, positioning and thought leadership, strategic communications planning, social media strategy, content development and digital communications strategy.
I spent most of my career in health care communications, most recently in a corporate position as vice president of strategic communications and marketing at Bon Secours Virginia Health System, as chief branding officer and lead marketing strategist. I had oversight of health system and service-line public relations, marketing, advertising and internal communications for the health system, eight hospitals, the medical group and other health system entities. I loved every minute of it.
I spent more than a decade leading public relations, marketing and communications teams for public relations and advertising agencies in Richmond. I focused mainly on health care industry clients as well as aftermarket automotive, cities and counties, higher education, law firms, an NFL team and other businesses along the way. My work on both the corporate and agency side of the table has allowed me to experience the benefits and challenges that each environment brings to the client/consultant relationship. That perspective makes for an understanding partner – someone who is able to anticipate client needs, help navigate internal waters and build strong partnerships.
My health care experience also includes eight years as executive director of University Relations for Virginia Commonwealth University, the VCU Health System, and VCU Health Sciences, where I led communications initiatives for all three entities.
Now I am blazing my own trail. So the DBR team is led by me, and staffed with an elite stable of talented specialists who join me when I need more hands. The need for highly skilled communicators is more important than ever in today’s constantly changing communications environment. So we stay nimble. It keeps us on our toes and it keeps us learning. That’s good for everyone. My goal is as it's always been, and that's to do the best work possible - whatever it takes.
I’m a graduate of the E.W. Scripps School of Journalism at Ohio University, in Athens, and worked as a journalist, prior to my career in public relations.